Retail & Consumer Goods
At AgileIntel, we help brands stay close to their consumers through real-time, multi-market intelligence. From traditional FMCG to fast-growing D2C startups, we deliver insights that shape portfolios, sharpen campaigns, and maximize shelf performance.
Our Core Offerings
Our research covers every step of the retail and consumer value chain
Consumer Behavior &
Segmentation
Persona creation, lifestyle mapping, and purchase journey analytics.
Category & Brand Tracking
Awareness, loyalty, basket share, and pricing strategy assessments.
Retail Network Optimization
Hyperlocal store mapping, footfall analysis, and POS audit frameworks.
Channel & Distribution Research
General trade vs modern trade, rural reach, and online vs offline performance.
Product Innovation & NPD Support
White space identification, packaging trends, and GTM advisory.
Retail Network Optimization
Hyperlocal store mapping, footfall analysis, and POS audit frameworks.
Retail & Consumer Goods Reports
Category Intelligence Reports
Food & beverage, beauty, home care, apparel
Consumer Voice Reports
Usage, satisfaction, switching triggers, brand imagery
Retail Landscape Reports
Store format evolution, footfall trends, urban vs rural split
Channel Performance Reports
D2C, e-commerce, kirana networks, quick commerce
New Product Research
Concept testing, pricing elasticity, trial-to-repeat analysis
Retail Landscape Reports
Store format evolution, footfall trends, urban vs rural split
Research Methodology
On-ground surveys in Tier 1 to Tier 3 cities
Digital behavior tracking and panel-based analytics
Store visits, planogram audits, and shopper intercepts
Primary and secondary research triangulated through statistical modeling
Why AgileIntel?
Coverage across 40+ Indian cities and rural markets
Experience across legacy brands and digital-first challengers
Capability to integrate offline, online, and influencer-led behaviors
Research tailored for marketing, innovation, and channel strategy teams
Ready to Transform Your Business?
Get in touch with our experts to discuss your needs
Contact Information
Industry Team
Specialized researchers and analysts
Global Coverage
40+ markets worldwide